Budget Printing 2016 Inc.

Call Us now! 780-451-4546

Toll Free: 1-800-565-9083

5537 Gateway Blvd, Edmonton, AB T6H 2H3

Putting Experience to Work for You

Digital and offset printing, photocopying, design services and more at Budget Printing, Edmonton’s best full-service print shop for over three decades.

Our Print Process – DIY or Step-by-Step Design

Budget Printing accommodates all kinds of customers. From experienced designers to DIY self-starters, we provide the quality service and printing to make your design beautiful. We even have a full-service design team ready to help clients with no print design experience.


To learn more about the design and printing process, read about the following topics:



If you can’t find an answer to your question, don’t worry! Call Budget Printing today and we will be happy to help.

Design It

Do-It-Yourself-ers often enjoy developing their own print material, whether by investing in layout software or creating the designs by hand to speed up the layout process. Modern printing generally requires that a print job, at some point, gets turned into an electronic file, and technology eliminates the gap between your desk and our print shop.


The D.I.Y. method has two key benefits:

  • Save the cost of design time. By doing it yourself, you can cut down on—or eliminate—the labour fee associated with layout and graphics work. A one-time purchase of the right software, along with some time spent learning how to use it, can enable you to go to print with a production-ready file.
  • Get it right the first time. You know your business and industry best, so custom work (such as unique forms) will make the most sense to you when making design decisions.


Use a Computer
Design software has gone mainstream in recent years so that professional graphic design and layout is within reach of most computer users. Or, for certain types of print jobs, the ubiquitous Microsoft Office (and other standard word processing programs) can suffice.


The Paste-Up
At one time, this was the way EVERY print job was prepared in order to make printing plates! Nowadays, creative customers will often provide a paste-up of their design, for our Graphics Dept. to turn into digital files for proofing and printing. This can be a useful method when you have a general idea of what components should be part of the layout, but you need to experiment with how they are arranged.


Simply tape or glue copies of your images to an appropriate page size, to give an impression of how they are to be set up, then our graphics department will take it from there.


Just a Sketch

This is the simplest method for providing some guidance on what your print design should be like. Draw out what you need—such as a rough draft of your new form, or a general design for your new logo—and let our graphics department set up a digital proof for you to review.

Get It Designed

You can see it in your mind and now you need to have that vision turned into a finished piece. If you prefer not to design it yourself, there are many options for you.


Budget Printing Graphics Department
Our graphics department handles print jobs of every shape and size, every day. We provide guidance and creative services through every stage of your print job, from concept through development and on to production. Whatever print project you have in mind, we can assist you with, working with you to create a professionally designed package that you can be proud of.


Graphic Designer
There is a flourishing graphic design industry, from design-savvy freelance artists up to full-fledged design firms. A search in the Yellow Pages™ can get you started on choosing a company to bring your design needs to.

graphic department

Proofing & Approvals

We need your "OK"! A key part of our business is ensuring that we're printing exactly what you hope for. Our focus is on the production, making the finished piece meet our standards. We always do our best to catch possible artwork errors (such as the mighty typo), but ultimately it is up to the customer to point out mistakes or desired changes.


That's why we like to highlight the importance of your approval. Before we begin production, we look to you to sign off the final proof—or to confirm you trust that we will do our best with the job. You can find more details in our conditions of sale.


Proofing via Email
We can send you a PDF of your print job, for you to review on screen or by printing it out yourself. Reply by email with any changes, and/or approve the artwork.


Hard Copy Proof
We can send you a hard copy (printout) of your print job, for you to review. Return the hard copy approved and/or with changes to be made. Fax proofing is also available.


In Person
Contact us about when you can come by to review your print job for changes and/or approval. We will have a digital printout for you to check over for changes or approval.

Delivery

We can bring it to you! One of our commitments to you, our customer, is to ensure you get your print job where you need it.


Edmonton and Area
Feel free to ask about delivery to your door. We will bring your completed print job right to your office, home or other drop-off point, as needed. We also offer in-city courier delivery, whether via DHL or another carrier of your choice.


Canada
We will ship via your preferred national courier. Just let us know when you place your order.

delivery

Printing Information

For the best in offset and digital printing with a full-service design department on staff, trust Budget Printing to deliver your print job on time and looking great. 


We know that clients need the right information to make the best decisions about their printing. Call us anytime to get answers or a quote on your next job. You can also browse our archive for information on: 

Digital vs. Offset Printing

Well, it's not so much a battle—digital vs. offset—as an ongoing coupling of new and old technology. The print industry hurries along just like any industry that both relies on and drives technology. The effect on printing has been both to reduce the stages between computer (typically) and press, and to continue developing digital printing as a viable, large-scale solution—potentially replacing the traditional press.


You can find extensive discussions, debates, and diatribes online about the superiority of one over the other, but you can also find considered analyses that honour the strengths of both types of printing. Some of the decision comes from personal preference, and some from the capabilities or limitations of each process. For a print shop, the choice is also affected by how each technology can best improve and expand the services it can offer.


Budget Printing houses both digital and offset production, and here we give you an overview of each so that you might better understand the differences. In any case, we are always willing to talk with you about how best to run your print job.


Offset

Printing presses have been in use for hundreds of years, firstly to reproduce books (instead of individually by hand) and on through to our modern world of literature, marketing material, stationery, etc. For the most part, this is an ink-based system using printing plates to translate a design onto sheets or rolls of paper.

Strengths

  • Consistent high image quality
  • Rapid production once set up
  • Ease of running identical job again later, from same printing plates


Weaknesses

  • Generally not suitable for small quantities due to setup and waste
  • Requires constant supervision
digital offset

Spot Colour Offset Printing

Printing with one or two inks (colours) is a great method for striking, crisp designs that use colour for a bold look, and at less expense than full colour printing. These jobs often make use of a specific colour, such as an official corporate colour.


Full (Process) Colour Offset Printing
Depending on the amount of colour or types of images used in your print job, full-colour printing may be your best option. This is the type of printing you often see used for life-like images.


Digital

Almost everyone has a computer and a printer. Going directly from computer screen to printed page is not a new invention, but for high-end and high-volume production, a print facility requires a special breed of digital device.

Strengths

  • Speed of setup
  • Variability: capable of printing many unique designs at once (computer-driven)
  • Job preparation features like stapling and folding are built in to some machines
  • Can typically be run unattended

Weaknesses

  • Not (yet) economical for very large quantities
  • Cannot reproduce some colours (e.g. certain Pantone colours, metallic, fluorescent) nor special treatments (e.g. varnish)
digital printer

Black-and-White (Monotone) Copying
The classic photocopier continues to evolve, now capable of huge volumes in a short time, and with such features as stapling, collating, folding, and more. Production machines (unlike standard office copiers) can be used for a variety of print jobs, such as documents, multipart forms, even some business cards. The speed of these machines, along with their evolution into robust production systems, allows a print shop to offer fast, quality runs on everything from a simple photocopy to large, tabbed binders, and more.


Digital Colour Printing
Laser printing is one of the most rapidly evolving print systems. Much of the focus is on making high-end production machines that rival the strengths of offset printing (as described above). Computer-driven, this technology especially offers the ability to customize every copy of a print job (such as with a unique name, an evolving marketing approach); this would be an unreasonably expensive and complicated achievement on a traditional press.


Summary

The above is of course a very cursory look at how digital and offset printing compare. As a print customer, your option for either method is usually made simple by the type of job you require, the quantity you will be ordering, and how soon you need it.

Inks and Separations

Traditional printing methods require artwork to be translated to printing plates, one plate for each ink that will be used to produce the final images/type. While separations have long been the responsibility of the print shop, modern graphics software has given the designer the ability to greatly control separations.


While design work may not be directly performed by many of our clients, a basic understanding of inks and separations can help you with some of your print planning, and maybe even spark some ideas.


Overview

Traditional presses and, in most cases, modern digital print machines both rely on a fundamental principle of applying single inks in succession to a sheet of paper, such that the inks may at times combine visually to create particular effects. The variation in whether the ink is applied as a solid (100%) shape, or in tiny dots of varying size, is what allows us to print the countless elements that could make up a printed page: text, artwork, images, etc.


Standard Inks
The most commonly used library of inks is the Pantone Colour Matching System (PMS), which is a sort of recipe book for printers to create specific ink colours, and it ensures a customer can get the same spot colour at different print shops.


Looking at the application of a single ink to the page (in this case, a dark blue) we find a couple standard variations in style:

Standard Inks

Even though they appear different, each style demonstrates the use of a single colour of ink (a "spot" ink). The difference is in how the overall circular shape is formed: firstly, as a solid shape; secondly, as a circular region of dots (gives the impression of a lighter blue, even though it is printed with the same dark blue ink); and thirdly, as a gradient from blue to white.


Next, we can add a second ink (a medium red) and vary the ways these two interact:

Standard Inks2

In the first three, the shapes may touch but are still discreet. But the fourth style, duotone, has the inks interacting and appearing to make a third colour. This is the principle behind process colour (below).


Process Colour

Recreating full colour images in print is most often accomplished by printing "process." This is a 4-ink method sometimes noted as CMYK each letter representing an ink: Cyan, Magenta, Yellow, and Key (black). As with duotones, above, process colour is a method that combines and varies the dots of these four inks, which have been found to effectively reproduce many colours typically seen in nature. This provides the solution for the vast majority of full colour printing.

CMYK

There are also "Hexachrome" presses which orange and green inks to CMYK (yes, making CMYKOG). This broadens the gamut of colours that can be effectively reproduced, but requires a specialty press. Another method that improves printing results is adding two lighter inks, cyan and magenta (CcMmYK), to the gamut. This is found in some retail printers designed for high-quality photographic output.


The compromise with process printing is that there are limitations on what colours can be reproduced when combining cyan, magenta, yellow, and black. The possible colours are suitable for reproducing most photographs, for example, but may not be able to replicate a particular Pantone colour (such as an official corporate colour). In this situation, it may be valuable to print process colour, as well as one or two spot inks.


Example

Here is our original image of an attractive bird:

blue bird

If our print job is one colour (let's assume black ink only), we can render the image fairly well by using halftones (ink dots of varying size). Shown here is a grayscale image, plus a zoomed-in look at how the ink dots might appear close up.

inks-bird-gray-100
inks-halftones-bird-k

Alternatively, we might print in full colour (process), and be able to render the image quite true to the original. Notice how the cyan, magenta, yellow, and black dots are arranged to sometimes combine, other times not, but that the four inks give the appearance of many colours.

inks-bird-cmyk-100
inks-halftones-bird-cmyk

But what if we're only printing with two inks, such as black and a corporate blue? Well, we can make a duotone image that uses the blue ink to accentuate the bird photo.

inks-bird-duo-100
inks-halftones-bird-duo

This is a brief demonstration of how print technology is quite flexible, and that in planning a print job there are options to consider in choosing what inks to use.


Separations

The method of creating printing plates for each ink that will be used is aptly called separation. Using our process colour printed bird photo from above, the CMYK separations would look something like this:

Each printing plate (four in total) would have the necessary dots so that these inks, when printed over top each other, will produce an image that appears like the original.


The grayscale (black only) image would just have one plate, while the duotone image would have two. There are also tritone images, quadtone images, and so forth.


RGB Colours

There is a fundamental physical difference between printing inks, as described above, and the colours you see on your computer screen (which are made of light). What you are looking at is something like the halftone dots of process colour, but instead the graphics are made of red, green, and blue points of light (pixels), or RGB. These three colours of light, much like the four basic colours of ink, have been found to be most versatile in combining to create the appearance of millions of other colors.

RGB colours
cmyk channels

With ink, you typically start with a white page and add inks to make colours. With light, you start with an absence of light (black) and add light through the spectrum to white. So, for example, an image that is RGB may appear the same as one that is CMYK, but before it can be separated for ink plates it must be converted to CMYK.


This creates challenges for the modern, digital design process. There has to be some compromise between the degree to which ink printing is able to render colour, and how much 'predictability' there is for the designer using a computer to "get what she sees"—for the final printed piece to resemble how it looked on screen. It is a challenge both ways, though, since a computer screen cannot display such print effects as metallic inks, foiling, embossing, etc.


Needless to say, this is a complicated arrangement that provides no end of study. For the purpose of this article, it is simplest to advise that not all screen colours can be printed exactly, and that the planning of inks and separations on a computer requires some conceptualization of what will happen at press time.


Digital Printing

A digital printer will still typically use either one ink/toner (such as with a black laser printer) or four (CMYK for most colour printers). But the technology behind digital printing in many ways removes the complications of dealing with separations, because it accepts any combination of grayscale, duotone, process, even RGB artwork, and does its best to print them together. There is still a separation stage, but it is largely automated.


Summary

The computer has been smartly integrated with print technology but will always provide certain challenges due to some of the fundamental differences between the two. Planning a print job on a computer, so that the eventual separation of colours into inks gives the desired results, is made easier as the software evolves—but this is still greatly helped when the user understands and can visualize how her design must translate to print. A good starting point is to consider what the finished print piece should look like, and what inks would be necessary to achieve that. The play between these limitations and capabilities is a constant consideration during the time leading right up to when the first copy comes off the press.

Resolution

The resolution of image files that are used for print is one of the most common misunderstandings to lead to disappointment, especially when a print job so often only exists digitally right up to the point of production. Whereas the computer screen might be displaying what appears to be a quality image at the right size, when printed the image becomes a blocky, perhaps illegible smudge on the printed page.


Understanding the concept of resolution can avert much disappointment when a design goes to print.


Vector vs. Raster

Firstly, it is important to note the difference between a vector graphic—composed of shapes—and a raster (aka bitmap) image—composed of pixel data.


The 'shapes' in a vector image are mathematical descriptions of each object (like a circle or rectangle), unlike a raster image where a grid of pixels, each of a particular colour and when viewed together, give the illusion of the image.


Of course, you view both types of files on a computer screen, which uses pixels to represent their appearance. It is at the print stage that the difference can become most obvious. Vector graphics always print with a clarity that is not affected by how large or small they are scaled, while bitmap images that are too low resolution for their print size look inferior.


There are some file types that can be a combination of vector and bitmap (EPS, PDF, AI), depending on how the file is constructed in a graphics program.


Here is a graphic of our mascot hard at work. The original art is a vector graphic.

vector

Zooming in, colours are solid and edges/lines remain crisp. Keep in mind, though, that you are looking at an on-screen rendering of the vector artwork—so they're pixels here—but by comparing this demonstration to those that follow, the differences should be manifest.


A raster version of the same graphic looks much the same, except that zoomed in it reveals how the pixel data affects the image clarity.

raster

At normal (100%) pixel size, you see the same image but printing a raster image usually appears less sharp than an identical vector image.


Note: many vector file types (e.g. PDF, EPS, AI) can contain both vector and raster data


Pixels vs. Dots

The computer screen is composed of pixels, while print is generally composed of dots. The steps that translate pixel data to print dots rely heavily on the resolution of the original image. Quality problems can most often be traced back to the picture file used in a design.


Demonstrating the Differences
Here is a nice looking JPG image (original is a TIF) that we will use to demonstrate how resolution affects print quality.

grapes-orig

We'll zoom in on that rectangular area to see more closely what we're providing for the printing plates.

Original is 300dpi (print quality)

grapes-detail-300

The colour changes between pixels still look quite gradual, and edges are well defined.

grapes-300-dots-zoom1

Here is the image with a line screen applied, as would be used for press plates. From our 300dpi image, this printout would appear very clean and detailed.

grapes-300-dots-zoom2a

A close-up of the leaf edge. This shows how dots of ink will form the image.

Original is 72dpi (web site quality)

grapes-detail-72

Pixels are very apparent, and there is a 'staircase' effect (blockiness) along edges.

grapes-72-dots-zoom1

The 72dpi image, however, is visibly inferior. While the print dots help a bit with breaking up those hard pixels, the results are not so pleasing.

grapes-72-dots-zoom2a

Our screened web image appears more blurry and the edge definition is blocky.

Summary

It is probably intuitive to know that "an image of greater resolution will look better in print than one of lesser resolution." It is just the trick of understanding how an image on screen translates to print, since what you see is not always what you get.

File Types

For all file types:

  • Remember to send font files used in the design or where possible convert all type to outlines. This is certainly the most common delay for print jobs, where we are unable to use the artwork as supplied because we do not have the right fonts on our system.
  • Also send separate image files and links used in the design, unless you are certain of proper embedding (e.g. PDF). For example, if your design is in Microsoft Word and you have placed images in the layout, send those image files along with the Word file.
  • Avoid using images from web sites. These are almost always too low resolution to give satisfactory results when printed.
  • Compress files whenever possible using compression/archive software (WinZIP, WinRAR, StuffIt, built-in Windows/MacOS utilities). This not only reduces overall file size, but also better preserves the file(s) when transmitted by email or otherwise.
  • Do not use overprinting in programs that have this feature.

Bleeds

Bleeds are essentially the part of printed material that is meant to be trimmed away, leaving artwork that covers right to the edge of the finished print piece. It's not a difficult concept to understand, but can be tricky to learn without seeing examples. What's more, when designing a print piece on a computer, every program handles bleeds a bit differently.

business card

Overview

Here is the intended design of a finished business card. The standard size in North America is 3½" x 2". This card is set in landscape (wider than tall), but of course could have been designed in portrait (taller than wide).


The background picture extends to the very edge of the card and is a photo that does not repeat at the edges (unlike, say, a solid blue background). Now, there is hardly a printing device in the world that can print on a piece of paper that is 3½" x 2" so it is common to gang up the cards on a press sheet.

bleeds-bc-10up-1c

Here is the card set 10-up on a page. But, there is hardly a cutting device in the world that could slice perfectly between the cards if they were printed as shown here. This is called a 'dead-cut' and is generally avoided.


The slightest move of the page (or any pages in a stack being cut together) will leave a sliver of the image from one card on the edge of its neighbour. Or, for outside cuts, you might see a sliver of the white of the paper.


Now, you might suggest cutting just a bit in from each edge, but then your cut business cards are smaller than the standard size. As well, this becomes problematic on a guillotine.

bleeds-bc-10up-2c

Instead, the design is printed with artwork going beyond where the edge of each card will be cut, and 'double cuts' are used between each row/column.


You can see that the background image has been 'opened up' to show more of the photo; anything beyond the trim marks or in the middle of double-cuts will be cut away, leaving just the business cards with the image going right to the edge as intended.

bleeds-bc-1up-marks

This is a single card set up with proper bleeds. Also shown here is a 'safety margin'. Again, regarding the possibility of slight shifts during cutting, it is wise to keep important elements (text, logo, etc.) away from the edges of the finished card.


This is also an aesthetic decision, much like text in a book, where a margin around the edges usually helps with readability. However, you are obviously at liberty to design according to your tastes.

Most print shops will prefer that you send them the artwork set up like above (1-up, and without the border or margin lines) so they can take care of any gang-ups based on their unique production habits.

Note: whenever possible, send us the original file rather than, say, a PDF.

Paper

Paper (stock) differs in terms of colour, texture and weight. Other important terms include coating (generally glossy or matte), opacity (ability to provide or prevent the transmission of light) and brightness (light-reflecting quality). When planning a print job, you may choose a standard, readily available, in-house stock or, you can request a unique paper that will add to the effectiveness of your printed piece.


Colour

Not all paper is white! It is very much your option to choose a paper that is of a particular colour, whether for creative or other reasons. In one respect, choosing paper that is not white is like saving an ink that would otherwise be printed onto the page. For example, instead of printing a bright orange ink background with black artwork, the latter could be printed onto a bright orange stock.


Other, sometimes subtler choices can influence the look of your design, such as:

  • classic, natural tone (faintly yellow or tan) to mute the overall look of the page
  • mid-range colour (e.g. medium gray) that deepens the ink colour(s)
  • vibrant colour that helps the page stand out

Note: the colour of the paper can affect the appearance of ink colour, because you are adding the ink colour to the substrate. This can be either a hindrance or—with planning—an effective and creative choice. Here is a demonstration of how paper colour might affect the look of a printed photo:

paper stock

Texture

Smooth paper is actually one of the more modern types available, whereas historical paper types tended to show more of the fibres or weave from the technique used to make the paper—hailing back to the ancient art of woven papyrus. Today, a wide variety of textures is available, including some that emulate historical types. The latter may be used to imbue a printed piece with a classic formality or a unique tactile quality, and/or may be chosen for the effect the texture has on the appearance of what is printed on it.


In some cases, texture can be created by how the paper is formulated, such as with visible fibres.


Considerations

  • Photographs generally print best on a smooth finish
  • Text and line art reproduces well on textured finishes (e.g. vellum, laid)
  • Specialty paper costs more than standard paper—the benefits of the stock choice should justify the expense, based on the print job in question


Coating (Finishes)

The texture of a paper may be defined or affected by a coating or finish, such as you often see in glossy magazines or conversely with matte (non-glossy) business cards. The smoothness of the paper can be embellished to the point of shiny. Depending on personal preference, this can give a print piece a bold or modern finish. It can also influence how clear the print is and how the piece would stand out next to another design.


Weight

The thickness or density of a certain paper determines its weight, a term that applies both to literally how heavy the paper feels (due to its density), and as a printing term to classify and identify these variations. There is the measured weight of a type of paper, typically by ream, that may be noted in pounds (#), density (grams per square meter or gsm), and others. The paper weight may also be expressed in terms of the physical sheet thickness (often in points).


Here is a look at the main grades of paper and their typical weights.

  • Bond—this quite common grade of paper gets used for documents, letterhead, etc. and is readily available in a variety of brightnesses. Weights tend to be quite light, starting around 20lb and increasing to upwards of 40lb.
  • Text—this type of stock is offered in a panorama of colours and textures, and is suitable for a huge variety of print jobs and purposes. Weights are much like bond.
  • Offset—this paper is designed for performance with printing presses, as opposed to (though often usable in) copiers or digital machines. They must withstand the water, pressure and speed that a press subjects them to. The available weights are comparable to bond but go much heavier (60, 70, 80lb and greater).
  • Coated—this stock is designed for a vibrancy often desired for brochures and some types of publications (booklets, magazines), and for its added durability and colour retention. Coated weights tend to be heavier, in the 60-110lb range.
  • Cover—this heavyweight stock is designed for rigidity, often called for with, appropriately, covers (such as on documents). Also typically used for business cards, postcards, etc., cover stocks come in a broad array of weights, let alone colours, textures, and so forth.


Other Characteristics

  • Opacity—this refers to how translucent the paper is, i.e. how much you are able to see through it. A 2-sided document should generally use paper that is more opaque (less see through) than a 1-sided document. Stock with slight or obvious transparency can be used for interesting effect, such as an attractive cover sheet on a stapled document that allows the document title on the second page to show through subtly.
  • Brightness—paper manufacturers offer a variety of brightnesses with not only their standard, white stock but also colour and other choices. Depending on your application and preference, you can choose a duller or more intense white/hue.
  • Grain—most paper is made of fibres that are aligned in the structure of the sheet, and the direction they lay is the paper's grain. This is usually of greater importance to a printer than the print customer. In particular, it can have an impact on how the sheet folds—an important consideration with such items as brochures.
  • Source—increasingly, paper is made available from recycled material. Newsprint has long been recycled, and increasingly there are quality stocks derived or made entirely from post-consumer paper material.
  • Special Purpose—uniquely formulated or designed paper suits a particular purpose, such as NCR, metallic finishes, preprinted with illustrations or photographs, and more.

Notes
  • The combinations of colour, texture, weight, etc. may not always be available, either due to limited supply from the paper manufacturer, or simply that certain combinations are not at all manufactured. Sample books are available at our order desk for your perusal, and our sales staff can suggest a unique paper and provide samples, for your particular print job.

Budget Printing 2016 Inc.

5537 Gateway Blvd

Edmonton, AB T6H 2H3


Email

budget@bprint.com

Phone

780-451-4546

Toll Free

1-800-565-9083

Fax

780-455-1586

Hours

Monday – Friday: 8:00 AM – 5:00 PM
Saturday: By appointment only
Sunday: Closed

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