Digital and offset printing, photocopying, design services and more at Budget Printing, Edmonton’s best full-service print shop for over three decades.
Budget Printing offers poster printing services in Edmonton to provide an ideal focus for your big presentation or serve as the centrepiece of your tradeshow promotion. Depending upon your needs, you may choose glossy or matte paper for these prints. Put your best foot forward during your next business presentation with professionally printed promotional materials from Budget Printing.
The Poster Printing Process
A staple of any professional printing company, posters can be printed as a one-off of in groups of 100 or more. However, there are a few requirements, such as format and finish that you should be aware of when designing your poster.
Large format printing is generally preferred when you need to print only a small number of posters. The width of the poster is typically limited to 40 or 50 inches, but the length may be any size you require. Digital and litho printing may be a more appropriate medium for creating a longer run of posters; however, these methods demand more stringent size limitations.
The main things to keep in mind when designing a large format poster are practical matters, such as how easily the poster can be transported to the display venue and the size of the venue itself. You don’t want the poster to extend past the display area, but it must be large enough to be noticeable. It’s also important to look at the poster from the point of view of the people who will be seeing it. Does your poster convey a clear message or call to action? A little preplanning will allow you to avoid unexpected problems when it is crunch time.
Choosing a Finish
Posters can be printed in either a glossy or matte finish, and either provides an effective appearance. However, fingerprints and other marks show up clearly on a matte finish, so if visitors have access to the poster you might want to choose a gloss finish instead.
Poster Printing Techniques
In keeping with the theme of “think ahead to avoid problems later” there are several techniques that will assure that your poster design looks as vivid and engaging on paper as it did in your imagination, while fulfilling its intended purpose.
Colours and Layout
All full-colour posters are printed using the CMYK (cyan, magenta, yellow, black) four-color process. If you use other colour palettes in the design, such as RGB (computer screens) or PANTONE (a proprietary blend) the colours will need to be converted to CMYK during preparation and this can change the colour hues. Using CMYK throughout the design process will ensure a problem-free press transition and faithful colour retention.
The layout of your poster file is important as well. Ample space must be included for cut lines and bleed lines, as well as a safety line that encloses the poster’s content. Using a poster template that already has those guides in place will ensure that your message is correctly displayed and nothing is left out.
Here are a few more things to consider in order to achieve maximum impact with your poster:
Posters represent a significant investment of time, planning and design as well as actual printing costs. It only makes sense to ensure that your poster design files are polished and print-ready before submitting them. If you have any questions or concerns about poster printing, we’d be happy to help. Give us a call or stop by our shop for more information.